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Monday, June 1 • 10:00am - 5:00pm
The Great TV Research Summit

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All-Access Pass required to attend The Great TV Research Summit! Can be purchased in attendee registration.

Agenda:
  • 10:00am-10:35am
    Pay TV Forecast and Strategies
    Michael Greeson, President, TDG, a ScreenEngine/ASI company

  • 10:35am-11:10am
    OTT Forecast and Strategies

  • 11:10am-11:25am
    Sponsor Keynote

  • 11:25am-12:00pm
    Customizing a “Package” in the World of Streaming: A Consumer Journey
    Jon Giegengack, Principal and Founder, HUB Research

  • 12:00pm-1:00pm
    Lunch and Lunch Presentation

  • 1:00pm-1:35pm
    Uncovering the Marketing Tactics Behind the Streaming Wars
    Emily Groch, Director of Insights, Telecom, Mintel

  • 1:35pm-2:10pm
    The Value of Streaming Advertising: A New Measurement Standard
    Bill Demas, CEO, Conviva
    Streaming is changing advertising. Brands and agencies must contend with dynamic ad insertion, non-linear viewing, multi-device consumption, ad fatigue, and evolving user expectations. Under those circumstances, how do you maximize revenues through data-driven ad targeting capabilities, while understanding true ad preferences and consumers' experiences? Harness the streaming data-driven advantage with unmatched levels of real-time, continuous, targetable information. Conviva will share the latest, exclusive ad measurement data to help you understand the performance of ads today. Learn the secrets used by leading streaming publishers and advertisers to improve campaign performance, increase yield, and deliver customer experiences that grow engagement and the bottom line.

  • 2:10pm-2:25pm
    Sponsor Keynote

  • 2:25pm-3:00pm
    The Evolution of Programming

  • 3:00pm-3:15pm
    Coffee Break

  • 3:15pm-3:50pm
    Social Video Adoption: TikTok, Snapchat, Facebook and more
    Mike Bard, Vice President & Principal, KS&R and George Chan, Director of Digital Platforms & Strategy, Warner Bros. 

  • 3:50pm-4:25pm
    Betting on the Future of Sports
    Adriana Waterston, Senior Vice President, Insights and Strategy, Horowitz Research

  • 4:25pm-5:00pm
    Going Global: International Market Opportunities


Speakers
avatar for Steve Nason

Steve Nason

Director, Research, Parks Associates
INDUSTRY EXPERTISE: Entertainment content and services, consumer behavior on emerging technology marketsSteve is a research director at Parks Associates, specializing in entertainment content and services. He brings over fifteen years experience in a variety of market research and... Read More →
avatar for Mike Bard

Mike Bard

Vice President & Principal, KS&R
Mike’s curiosity led him into research, where he has worked in the telecom market research industry for nearly 20 years and as telecom blurred into entertainment over the last decade, so has the focus of much of the research Mike and his team has focused on with their clients. As... Read More →
avatar for George Chan

George Chan

Director of Digital Platforms & Strategy, Warner Bros.
George is a Director in Warner Bros.’ Global Insights & Analytics team where he focuses on launching WarnerMedia’s direct-to-consumer video services, studies changing viewer behavior, researches emerging technologies, and strategizes on the company’s digital content development... Read More →
avatar for Bill Demas

Bill Demas

CEO, Conviva
Bill joined Conviva as Chief Executive Officer in 2018 with a demonstrated track record for building high-performance teams and successfully launching disruptive technologies. Prior to Conviva, he was CEO at Shopkick. Previous to Shopkick, Bill served as CEO at Turn, building the... Read More →
avatar for Jon Giegangack

Jon Giegangack

Principal and Founder, HUB Research
Jon Giegengack founded Hub in 2013 as the convergence of technology and entertainment was exploding. Giegengack’s aim was to provide real-time, customized insights about thechanging world of television and digital entertainment, from connectivity and consumption to future usage... Read More →
avatar for Michael Greeson

Michael Greeson

President, TDG, a ScreenEngine/ASI company
Michael co-founded TDG in 2004 and serves as President and Director of Research. As an 18-year veteran of the connected consumer, pay-TV, and broadband media spaces, he has designed more than 50 quantitative studies, authored/co-authored more than 60 reports, and served as executive... Read More →
avatar for Emily Groch

Emily Groch

Director of Insights, Telecommunications, Comperemedia
Emily Groch is Mintel’s director of insights, telecommunications. She pairs her deep knowledge of marketing within the telecommunications industry with Mintel’s consumer research, trends, and competitive marketing intelligence to build timely, meaningful stories for Mintel’s... Read More →
avatar for Adriana Waterston

Adriana Waterston

Senior Vice President, Insights and Strategy, Horowitz Research
Adriana Waterston is Senior Vice President of Insights and Strategy at Horowitz Research. Adriana is a research junkie with a flair for finding the story behind the statistics, teasing the meaning out of the measurement, and revealing the faces behind the facts. A seasoned quantitative... Read More →


Monday June 1, 2020 10:00am - 5:00pm